“The Fans Arrive in Phoenix”

OK, so I really don’t care about sports and I have never seen an entire Super Bowl. But I figure a video about fans arriving in Phoenix to see the Super Bowl and paying thousands of dollars to buy tickets qualifies as something people want to see.

Most of it takes place in the parking lot, but there is plenty of decadence to keep us interested. Highlights like barbeque raccoon, a parking lot hot tub in Giants colors, and giant racks of grilled meat were ample reason to watch the entire video. All the narrative were told by the fans themselves and in accents ranging from Southern drawl to Wisconsin enunciation.

The video is about four minutes long, but there are short fade-outs that separate the mini-narratives from one another. I thought this was an effective and creative video that attracts interest with a cliche topic, but provides enough color to make it enjoyable for anyone, even those who avoid sports like disease.